Projects

SHIO: a filtered shower head brand in Dubai. Argus: an AI copywriter that writes a brand’s social media in its own voice. Apollo: my studio for making content: styles, hooks and production pipelines in one place.

No. 1· 29 October 2026· idbuldin.com· Price: free

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Productexecutive

12 years across the full range of scale: from a VC-backed fintech startup to a top-3 European bank and a delivery platform in 65+ countries.

Ilia Buldin
Ilia Buldin, product executive.

§ 01

What I do

  1. 1Run product organisations end to end: product management, design, research and analytics, with full product P&L.
  2. 2Turn business strategy into product strategy: P&L-driven prioritisation that funds the few focuses worth it.
  3. 3Move teams to AI-native product development, and ship AI to customers: assistants, agents, MCP.
  4. 4Grow self-service and automation to cut onboarding, sales and support costs.
  5. 5Build merchant-facing B2B products: POS, payments, onboarding, marketplaces.
  6. 6Build hands-on with Claude Code: internal tools, agents and content pipelines.

§ 02

Competencies

Fintech & Payments

online, offline and QR acquiring, card networks, payment infrastructure, B2B digital banking

AI Transformation

commercialising agentic products, AI-native R&D workflows, faster delivery, rapid LLM adoption

SME SaaS & Merchant Platforms

POS for F&B, retail and services; merchant tooling, subscription tiers, pricing

E-Commerce & Marketplaces

luxury retail and food delivery: checkout conversion, fulfilment, omnichannel, vendor operations

Self-Service & Onboarding

merchant self-onboarding, activation, self-service adoption, support deflection

Platform & Internal Products

shared capabilities for reuse; API, plugin and MCP ecosystems; migrations, billing, back-office

§ 03

Contact

§ 04

Experience

My CV, set as a newspaper: roles, cases and the tools behind them. Click a picture to enlarge it.

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